Some simple, yet mind troubling questions for marketers. media planners. Managers and stakeholders that this book answers:
- What are the most important KPls in Business and Media?
- ls there a way to quantify how money spent on advertising can affect a brand`s saιes?
- How can simpιe Statistics describe the Media market?
- How can a media planner utilize econometric models to create simple and effective planning tools?
- What is an efficient use of Predictive Analytics?
- What is Attribution?
- What is the future of Media agencies and Business analytics?
